Cool or embarrassing? In 2011 Labour Leader Phil Goff posts a photo of himself at the computer to ‘prove’ he’s really doing this Interweb Twitter Q&A thingy. A whole lot of fake-accounts turn up online to mock him. Lesson for pollies: don’t rush out to be part of the latest thing just because your 21-year old media advisor says it’s what the kewl-kids are doing. You’ve got the mature head (hopefully), so think twice, and think about how you can do it in a way suited to you and your brand.

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