One of my favourite “how not to do it” media training videos for politicians.
When he finally does what he should, and stops to talk, it’s too late: he’s angry, and the media are hungrier. But he’s not giving them a bit of his cookie!
So what should have been a statement alluding to the key messages he would be giving them all later at a media conference, becomes a terse exchange and resumption of the cookie chase.