Do we need politicians who care?

Politicians who say they will listen to the ordinary voter are already too far out of touch.

Here’s the true secret to politics, and PR: appealing to people as if it comes naturally.

You observe, study, and listen, and you build what you learn into your words and actions. Being ‘in touch’ will then be obvious from what you say and do.

If you ever SAY you’re going out to listen; if you ever GO out to listen with minders and media in tow; you’re NOT listening and voters will know it.

Do we need politicians who care?

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