Rush to the middle class

When politicians claim to care about the “middle class”, they don’t know who those people are.

The true art of politics is being lost in the clumsiness of the professional era. Rather than reflecting true understanding of voters in what they say and do, politicians reflect their own distance by referring to voters as if they were marketing labels. 

So, when a politician says he cares about the plight of the “middle class”, he thinks he’s talking to the middle class.

The trouble is, few people define themselves by a marketing or sociological label. They define themselves by their personal experiences.

Unless a politician knows those common experiences, and reflects them in what he says and does, then making speeches to the “middle class” is appealing to no one.

Rush to the middle class

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