Obama dub steps the State of the Union

Packaging is as powerful as the thing itself. Many politicians adopt current fads in their behaviour, in an attempt to seem relevant. (eg. see politicians planking – here – ug). But it almost always appears false, or worse, naff and embarrassing. The political rule for being cool is to be yourself but emphasise the bits where you’re closest to the public sentiment and trend.

But packaging is another thing altogether. Because the wrapping is just the wrapping, not the present, it’s allowed to be very contemporary. 

By way of example, check out this link of a trailer for Obama’s state of the union speech. Dub-style music and quick moving images present a cool and relevant version of Obama.

Obama dub steps the State of the Union

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s